Website Audits Articles

The ‘Unsolicited Electronic Messages Act 2007’ comes into effect on 5th September 07. The search and online marketing team at Netconcepts would like to arm you with information to ensure your business complies with this new law.

As an email marketer you are responsible to ensure that any ‘electronic messages’ sent are not considered spam. According to the act, failure to comply could mean a fine of up to $500,000 plus additional compensation and damages costs!

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Optimizing a website that has tens of thousands—or even hundreds of thousands—of dynamically generated pages, requires thinking differently. Old school SEO, where you assign each page a keyword theme based on keyword research and hand-craft a title tag, H1 tag and intro copy, then figure out the best internal links to send to the page, just doesn’t scale with big sites. Particularly when you’re talking about the magnitude that our Netconcepts clients are operating at—typically over 10,000 SKUs and over 100,000 indexed pages.

It’s essential that you focus your SEO efforts in such a way that the effects will cascade through your site.

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“The Dallas Kwik-E-Mart is one of the eleven created nationwide out of 7-Eleven stores, and it’s a simply fantastic piece of viral marketing, participatory marketing – and yes, linkbait,” writes Chris Smith in this article on the Natural Search Blog. Viral marketing and link bait are today’s buzzwords in search, and what better way to glean ideas for your business than to see a successful campaign in action? Find out what happens when TV-meets-reality in this interesting experiment, and what it could mean for you. You can read the article here.

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“Google’s recent deployment of Universal Search resulted in the inclusion of content drawn in from their other search verticals into the main web search results. As this integration trend continues, and as Google further expands upon the 200+ signals they use for ranking, it becomes increasingly important to diversify a site’s presence on the web, and to work on ranking well in each of the various areas of vertical search,” writes Chris Smith in his “Locals Only” column.

To learn more about how you should integrate images into your Local Search, read the full article.

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In this article from ClickZ, P.J. Fusco comments on the words “Personalized Search” and how they relate to “Universal Search.” P.J. writes a powerful message by saying, “With an ever-evolving pattern of relevant search results, the long-standing futurist mantra has changed. It’s no longer enough to think locally and act globally.” Find out more about how you can stay on top of personalized search for your company. Click here to read the article.

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Last month Stephan Spencer, Founder and President of NetConcepts, spoke at the “Give It Up” panel at SMX Advanced, where panelists shared some of their best-kept secrets. For those of you who didn’t attend, there was a 30 day moratorium on blogging/writing about the session. Today marks the end of that embargo period, so be sure to read Stephan’s article and get an inside look on how to deconstruct grouped Google results.

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In Part One of Domaining and Subdomaining in the Local Space, Chris Smith, lead GravityStream strategist for Netconcepts, delved deep into the difference between domaining and subdomaining, and focused his expert attention on the benefits and drawbacks to the practice of subdomaining.

For the conclusion of this two-part article, Chris writes about how “Domaining has been growing up as an industry, and is now focusing on designing sites for SEO and with real content for good usability.”

From traffic and profitability to local space, read about domaining here so you can make a better assessment if this practice is good for your business.

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Wouldn’t it be great if all the whiz-bang Web 2.0 interactive elements like Asynchronous JavaScript and XML (AJAX), widgets, Flash, RSS feeds, podcasts, video blogs and so forth were all search engine optimized?

Unfortunately, that’s not the case. In fact, many of these technologies are inherently unfriendly to search engine spiders. So, if you intend to harness Web 2.0 technologies for increased conversion, improved usability and greater customer engagement, you’d better read on or you’ll end up missing the boat when it comes to better search engine rankings.

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As an online retailer, you are probably already aware of the power behind product reviews. In this article, Patricia Fusco, lead strategist for Netconcepts, launches the discussion by explaining the difference between ethical and “artificial” product reviews. Having a clear understanding of what a “good” product review entails, allows you to strengthen a product page’s development in order for it to be good for search and great for users.

Read this article about product reviews here, and learn how to take control over your product sales through review management and product level search engine optimization.

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“Out with the old, in with the new,” Stephan Spencer, Founder and President of Netconcepts writes in this article about SEO trends. Learn what website metrics to measure, and what to forget about, as Stephan gives us his insight on the hot topics in the world of search engine optimization.

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